We all know that men and women think differently. Vive la difference! In fact this difference also affects the way each of these two groups buy their wine as well.
We all know that men and women think differently. Vive la difference! In fact this difference also affects the way each of these two groups buy their wine as well. We certainly learned a lot about that topic and much, much more when we were joined last weekend on our radio show ( September 20th,2008) by Doug Beatty Vice President Marketing, Kelly Elliot Manager Export Agency Services and Suzy Podrebarac retail Store Manger/Special Projects all from Colio Estate Wines.
Women tend to buy their wines more on the looks of the labels, the name of the wine and on pairing wine with specific dishes. Women want value for their money. Men on the other hand tend to buy wine based on ratings given to the wines by the “experts”. The men don’t like to ask too many questions (its like asking for driving directions)
When Doug Beatty from Colio Estate Wines first started working on the Girls Night Out wine concept he enlisted the help of the entire female staff. Hence the fabulous range of Girls Night Out wines were created and are now causing a fever in the marketplace. Delicious, VQA designated great value at just $12.95 per bottle these wines have women talking and enjoying girls’ nights out throughout Ontario.
Also don’t forget to enter to win your own Girls’ Night Out in Toronto for you and 3 of your best friends. Enter here at: http://www.GirlsNightOutWines.com
Colio Estate Wines presents Girls’ Night Out – Choose from 3 fabulous wines; Merlot, Chardonnay and Merlot/Chardonnay
Girls’ Night Out Merlot 2006- item # 89847
This hot number pairs well with steamy nights, cherry red lips and smoky cat eyes. Wear this silky thing out with the girls and paint the town!red.
P.S. The Merlot is great with that five-year-old cheddar that costs too much but is so worth it and that pizza from around the corner when you just don’t have time to cook.
Dark berry, plum, leather and toasty oak
Soft tart berry, plum and toasted oakiness
Girls’ Night Out Chardonnay 2007 – item # 89862
Black is the new black!
This dress pairs well with everything! Wear this class number with strappy stilettos or unleash your inner Jackie O. by donning a simple strand of pearls and oversized sunglasses.
Oh, and if you’re interested, the Chardonnay happens to go well with your sister’s sushi, mom’s roasted chicken and your BFF’s alfredo.
Citrus fruit, melon and peaches
Citrus and butterscotch notes
Girls’ Night Out Merlot/Chardonnay 2007 – #89821
This sassy dress pairs well with shimmy and sashay. This pretty pink piece also begs to be danced in so put on your dancing shoes and shake it sister.
And in case you were wondering, the Merlot/Chardonnay ros